Ethnographic research to describe the myriad "urban characters". Define, conceptualize, and navigate between the spaces and places of city. "Ethnography" itself is a term that was somewhat loosely borrwed from social anthropology, and it alludes to the situated, empirical description of peoples and races.

"Ethnography as an independent science was born in the German and Russian enlightenment. The historian Gerhard Friedrich Müller can be regarded as the founder of ethnography. In 1740, he formulated a program describing the Siberian peoples, which he called the 'Völker-Beschreibung' (description of peoples). After the expedition developed a program for the 'description of the Siberian peoples' with the aim of comparing them with each other and with peoples of other parts of the world.".

Ethnography can be simply defined as "…the observation, description, depiction and/or representation of lived social experience.". "Is a process of creating and representing knowledge (about society, culture and individuals) and involves a field-based study lengthy enough to surface people’s everyday norms and routines.".

"Ethnographer synthesizes disparate observations to create a holistic construct of 'culture' or 'society'. "According to Bromleyy was supposed to study 'similarity and differences between peoples-etnoses and the changes of their characteristics in time, i.e. ethnic processes". Ethnography aims to describe life as it is lived and experienced, by a people. Anthropology, by contrast, is an inquiry into the conditions and possibilities of human life.

Visual ethnography study people in wide range of settings, research life and human behavior to convey the inner life and the diverse social enclaves and personal circumstances of society. Combining visual media and Ethnographic research provide purposeful presentations of meaning relating to social occurrences.

"These dual concerns with outcomes and rights are often translated by ethicists into sets of principles to guide research practice. The following list, from Beauchamp et al. (1982: 18–19), is typical: Non-maleficence: that researchers should avoid harming participants. Beneficence: that research on human subjects should produce some positive and identifiable benefit rather than simply be carried out for its own sake. Autonomy or self-determination: that the values and decisions of research participants should be respected. Justice: that people who are equal in relevant respects should be treated equally.".

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